Stop Guessing: Use Flodesk Analytics to Know Your Audience!

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Once upon a time, in a land of email marketers and open rates, Flodesk analytics was born to save the day!

Join me on this comedic quest as we uncover the hidden gems of Flodesk analytics that’ll have you laughing all the way to the ‘send’ button.

Flodesk analytics is here

Em, was that a cheesy introduction?

Yes? Too late! Let’s move on.

Hey, besties! I have some exciting news to share with you. Flodesk, the affordable email marketing program we all know and love, has just released its much-awaited Flodesk Analytics dashboard.

If you’ve been using Flodesk for its stunning email templates and unlimited emails, you will adore this new feature designed to elevate your email marketing game even further.

I’ve been with Flodesk for several years, and my biggest drawback of the platform was the lack of overall analytics (not limited to email analytics).

Design emails people love to get with Flodesk

In this blog post, we’ll dive into Flodesk analytics, exploring how it can help optimize your email marketing strategies and grow your creative businesses.

I’ll also share my personal insights on how I think beauty and fashion bloggers can leverage their email lists to stabilize their income – we all know how shaky the economy is right now!

But first…

Flodesk Analytics: What It Is and Why It Matters

In a nutshell, Flodesk analytics is a collection of visualized data in the form of charts, graphs, and tables that provides you with in-depth insights into your subscribers, emails, forms, workflows, and checkouts.

This feature has been the number one most requested addition in the company’s history [not my words], and its launch is a game-changer for new and experienced customers.

With Flodesk Analytics, you can finally answer your most pressing questions, such as:

  • How is my list growing over time?
  • Where are my new subscribers coming from?
  • Which forms, emails, workflows, and checkouts are performing the best?
  • How are my open and click rates performing over time?
  • What’s the conversion rate of my checkout? 

Flodesk Analytics is here to help us revolutionize our email marketing game and empower us to make data-driven decisions.

Features of Flodesk Analytics

Now, let’s dig into how to make the most of these new analytics features.

Master the Art of Timing with Flodesk Analytics

One of the most crucial aspects of email marketing is timing. Thanks to Flodesk analytics, we can now discover the best day of the week and time of day to send emails to your audience.

By sending your beautiful emails at the optimal time, you’ll maximize your open and click rates, driving more traffic to your fashion and beauty blog.

best days to send emails on flodesk

I was fortunate to get early access to the new analytics dashboard. When I looked at the easy-to-read dashboard, I quickly realized that the best days to email my list were Thursdays and Fridays, by a long shot.

Meanwhile, you girl had been prioritizing sending emails on Sundays and Mondays!?

Create High-Converting Opt-in Forms and Landing Pages

Flodesk has always been known for its beautiful opt-in forms and landing page builder. Heck, it was one of the features that attracted me to the platform.

With the addition of Flodesk analytics, you can now analyze the conversion rate of each of your forms and campaign landing pages, enabling you to optimize their design and content.

flodesk analytics - opt-in form

Experiment with different form designs, headlines, and calls to action to find the perfect combination that resonates with your audience.

Additionally, the analytics on your Flodesk landing pages and marketing automation can help you track the performance of your landing pages and ensure they’re converting as effectively as possible.

A win is a win!

Discover Your Most Engaged Subscribers

Knowing who your top 10 most engaged subscribers are is invaluable information for any blogger.

Flodesk Analytics allows you to identify these loyal readers, opening up opportunities to tailor your content and offers to their preferences.

Flodesk analytics most engaging subscribers

Consider sending them exclusive content upgrades or extra content as a thank-you for their continued support. <- I’m definitely looking forward to trying this!

You could also ask them for feedback via a feedback form to further help you improve your blog and email marketing strategies.

Leverage Segmentation for Personalized Email Campaigns

Flodesk’s segment feature is loved by many business owners and content creators. With the addition of Flodesk analytics, you can now color-code segments and track their performance over time.

Use this data to create targeted, personalized email campaigns that cater to your subscribers’ specific interests and preferences, boosting your engagement rates and fostering deeper connections with your audience.

Make the Most of the 30-Day Free Trial and Flodesk Customer Support

If you haven’t tried Flodesk yet, now is the perfect time to take advantage of their extensive 30-day free trial.

With the addition of Flodesk Analytics, you can experience the full potential of this email marketing software during your trial period.

Plus, you don’t need to worry about providing your credit card details until you’re absolutely convinced that Flodesk is the right solution for your fashion and beauty blog.

And if you end up loving Flodesk as much as I do, you can use my exclusive Flodesk code LOUISA to get 50% off for the first year.

Don’t forget to utilize Flodesk’s excellent customer support service during your trial.

The Flodesk customer support team is always ready to help you make the most of the platform and its features.

They can guide you through Flodesk Integrations, offer business advice, and assist with any questions or concerns you may have.

Enjoy Flat Rate Pricing While Growing Your Email List

One of the reasons Flodesk has gained popularity among business owners, fashion bloggers, influencers, and content creators, is its flat-rate pricing model.

This means that no matter how much your email list grows, you’ll continue to enjoy the same flat subscription rate.

With Flodesk Analytics, you can track your list growth over time and optimize your opt-in forms and landing pages without worrying about increasing costs.

Achieve Excellent Deliverability Rates with Beautiful Email Templates

Flodesk is renowned for its beautiful email templates, which look stunning and help you achieve excellent deliverability rates.

With Flodesk Analytics, you can monitor your open and click rates to ensure your emails reach your subscribers’ inboxes and engage them effectively.

flodesk templates - flodesk newsletter templates

Use this data to refine your email content and design, ensuring that your fashion and beauty advice reaches as many people as possible.

Here are a few fashion/beauty content creators’ Flodesk newsletters I love:

Does Flodesk offer analytics?

Yes, Flodesk offers analytics to help users track the performance of their email marketing campaigns. Flodesk’s analytics provide valuable insights into email open rates, click-through rates, bounce rates, and more, allowing users to optimize their campaigns and improve their results.

How do I view analytics on Flodesk?

To view the new Flodesk analytics, sign into your account and click on “Analytics” on the top right position of your logged-in screen.

What are the advantages of Flodesk?

The advantages of Flodesk are: Intuitive and user-friendly email editor, modern email templates, advanced automation and segmentation capabilities, integration with popular e-commerce platforms, affordable pricing with no hidden fees, and excellent customer support and resources.


Flodesk Analytics is a game-changing addition to the Flodesk platform, offering fashion and beauty bloggers the insights needed to optimize their email marketing strategies and grow their businesses.

By leveraging these new features, you can make data-driven decisions, create high-converting opt-in forms and landing pages, and send beautifully designed emails at the perfect time to boost engagement rates and conversions.

So, if you’re a digital content creator (or digital store owner) looking to level up your email marketing game, Flodesk is the tool you need.

Sign up for a 30-day free trial today with my exclusive code LOUISA and experience the power of Flodesk analytics for yourself.

Happy emailing!

Interested in more email marketing and traffic growth articles from Bloggerazzi? You’ll love these related posts:

Want to learn more? Sign up for my newsletter below to join other goal-digging, fashion-loving entrepreneurs like you. 

As always, thanks so much for stopping by! And I hope you found this Flodesk review post helpful. Cheers to your success!

xo ~ Louisa


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