Do you want to start working with more brands as a fashion blogger? If so, you need to know how to find a brand PR email address.
This can be a daunting task, but it doesn’t have to be. From online databases to social media platforms, we’ve got you covered. In this guide, we will show you 10 easy ways to find brand PR contacts for your blog.
- How To Find A Brands PR Email in 2023 (10 Ways)
- 1. Find the brand's PR contact information from a press release
- 2. Find PR Contact On Social Media By Sending a DM
- 3. Find The Specific PR Contact on LinkedIn
- 4. Ask Other Bloggers and Content Creators
- 5. Ask In Facebook Groups
- Pay For a Platform Like Createur To Access PR Contact Information
- 7. Use The Hunter Chrome Extension
- 8. Search On The Brand's Website
- 9. Search On Google
- 10. Attend Events and Conferences
- How I Approach Working With Branda As A Fashion & Beauty Blogger
We’ll also provide tips on how to reach out and work with these contacts. So what are you waiting for?
How To Find A Brands PR Email in 2023 (10 Ways)
I’ve been a fashion and beauty blogger for close to 10 years now. And over the years, it has become incredibly easier to find the right PR contact to pitch for a partnership or free products (by getting on the brand’s PR list).
Back in the day when I started, I had no idea that getting free products in exchange for promotional consideration was a thing.
It would have been nice to get new releases as soon as they launch to help with content planning and creation.
Here are 8 Easy Ways to Find Brand PR Contacts for Fashion Bloggers:
1. Find the brand’s PR contact information from a press release
One of the easiest ways to find a brand’s PR email or relevant contact information is from a press release. If you’re not familiar, a press release is an official statement that a company makes about something newsworthy.
For example, a fashion brand might issue a press release when they launch a new collection or collaborate with another designer.
To find press releases from a specific brand, you can do a Google search. Just type in the brand’s name followed by “press release.”
For example, if you’re looking for press releases from Zara, you would type “Zara press release” into Google.
You can also find press releases on the website of the brand’s parent company.
I also get daily emails from PR Newswire. They send out a list of the day’s top press releases. This is how I found out about major designer collaborations and new product releases.
With a little persistence, you should be able to track down the PR contact information you’re looking for.
If you still cannot find PR contact information, you can try searching for the brand on social media. Many brands list their PR contact information in their social media bios or via DM.
2. Find PR Contact On Social Media By Sending a DM
A brand’s PR contact information can sometimes be difficult to find.
However, social media can be a great way to track down this information. By sending a direct message (DM) to a brand on social media, you may be able to get in touch with the right person.
This is a great option if you’re already following the brand on social media. Simply send them a DM and ask for their PR contact information.
Most brands are happy to provide this information, and you’ll likely get a response pretty quickly.
By taking advantage of social media, you can easily find the brand PR contact information you need. Of course, this method only works if the brand you’re trying to contact is active on social media.
So if you can’t find them on social media, you’ll need to look for their PR contact information elsewhere.
Another option is to find the specific PR contact employee on LinkedIn.
3. Find The Specific PR Contact on LinkedIn
LinkedIn can be a great resource for finding PR contacts. All you have to do is find the company on LinkedIn and scroll through the people listed as employees of that company.
If you know the name of the brand’s PR contact, you can try searching for them on LinkedIn.
You can also try searching for the company name and a variation of public relations positions like “marketing manager and social media coordinator.”
This should bring up a list of employees who work in PR at that company.
Once you find the right person, you can reach out and request their contact information. It’s also worth noting that LinkedIn can be a great resource for finding other types of contacts as well.
4. Ask Other Bloggers and Content Creators
If you’re having trouble finding a brand’s PR contact information, reach out to other bloggers and content creators.
Preferrably reach out to those you’ve interacted with in the past and who have worked with the brand you’re interested in partnering with.
These people are likely to provide you with the information you need than a blogger who does not know you.
However, I would caution against feeling entitled to this information regardless of how close you are with the content creator. Some influencers actually pay people to help them source this information.
PR contacts are not easy to find, and bloggers often have to work hard to build relationships with brands. So before you ask for someone’s PR contact information, make sure you have a good reason for doing so.
If you’re just starting out, it’s probably best to try and find the information on your own.
5. Ask In Facebook Groups
Another great way to find brand PR contacts is to ask in Facebook groups. If you’re a rewardStyle (now LTK) blogger, the rewardStyle Bloggers Facebook is a great starting place.
There are many other Facebook groups dedicated to fashion blogging, and the members are usually happy to help each other out.
All you have to do is post a question in the group, and you’re likely to get some helpful responses. Don’t be disappointed if no one responds though.
But first, try using the search function in the Facebook Group to see if your question has already been answered.
If it has, make sure you read through the responses carefully before asking for more help or even offer to trade brand contacts via DM.
Also, keep in mind that other members of the Facebook Group have access to the same information. So the PR contact might end up getting bombarded by many bloggers pitching for collaborations.
It’s worth noting that email addresses are considered protected information. So publicly sharing the contact information of a PR contact you have a partnership with or have previously worked with without permission can get you in trouble.
Pay For a Platform Like Createur To Access PR Contact Information
PR contact information can be essential for anyone looking to establish partnerships, event invitations, or get free products during brand launches.
While there are a variety of ways to obtain this information, one of the simplest is to pay for a platform like Createur.
Createur is a platform that connects fashion bloggers with brands. The great thing about the Createur influencer platform is that they’ve done the heavy lifting for you.
Createur has a database of over 20,000 unique PR contacts at more than 6,000 brands across beauty, fashion, wellness, and lifestyle available on their platform at any given time. Createur is easily the yellow pages of PR contacts!
It’s a great resource for finding PR contacts quickly for a small fee. After all, good things cost moolah.
The Basic Monthly plan costs $9.99/month and gives you access to any 10 PR contact information per month.
The Pro Monthly plan costs $18.99/month and gives you access to any 20 PR contact information per month.
And the Deluxe Monthly plan costs $27.99 with access to 35 PR contacts per month.
|Basic Plan||Pro Plan||Deluxe Plan|
|# of PR Contacts||10||20||35|
Now if you ask me, I’ll say this is a very generous offering. I feel like people are bound to abuse the platform if they can access ALL the PR contact information.
This also means that fashion bloggers and content creators will spend more time crafting a winning pitch to secure paid partnerships.
If you’re serious about fashion blogging and partnering with a brand, Createur might be worth the investment to get in touch with the right people.
7. Use The Hunter Chrome Extension
If you’re looking for a brand’s PR contact information, the Hunter Chrome extension can be a helpful tool.
Hunter is a free extension that allows you to find email addresses associated with a website domain. It’s great for finding contact information for anyone working at a company, including PR agencies.
To use Hunter, simply go to the website of the brand you’re interested in and click on the Hunter icon in your toolbar.
A pop-up window will appear with a list of email addresses associated with that domain. Keep in mind that not all email addresses will be valid, but it’s a good starting point.
I found this tool super helpful when I moved to a new state. I reached out to contacts at PR firms just to say hello and to let them know that I’m new to the area and open to partnering together.
8. Search On The Brand’s Website
Another option is to search for the brand’s PR contact information on their website. I easily found PR list forms on the sitemap (located on the bottom of the website or in the FAQ section) of the brand’s website.
The form will typically ask for your name, email address, phone number, website, and social media handles.
9. Search On Google
If you can’t find the information you’re looking for, try searching for “[brand name] + PR list/influencer manager.”
For example, when I searched for “Pixi Beauty PR list,” the first result was a page on Pixi Beauty’s website with several PR contact information and an application to join their ambassador program.
10. Attend Events and Conferences
Last but not least, you can attend events and conferences related to your niche. For example, if you’re a fashion blogger, you can attend New York Fashion Week or other similar events.
You’ll have the opportunity to meet PR representatives and build relationships in person. Make sure you exchange business cards and follow up with an email after the event.
How I Approach Working With Branda As A Fashion & Beauty Blogger
Since quitting my 6-figure day job as a pharmacist, I can truly say that I love being a full-time digital content creator.
For me, nothing beats the freedom of working for myself and getting to experience the little moments with my family. Doubling my 6-figure paycheck has been the icing on the cake!
Brand partnerships have been one of the few ways I’ve been able to maintain a steady income. That said, brand collaborations do take a lot of time and attention to detail.
And there are seasonal peaks (holidays, sales…) and troughs (after major holidays, the beginning of the year, etc) that affect how many brand collaborations you can get or have the capacity to take on.
A few things that have helped even out the downside of not having a fixed paycheck are:
- Working on long-term deals with brands
- Affiliate income from my blog and the LTK app
- Having ads on my site for passive income
In fact, you often have to prove to brands that you can either give them great exposure and/or conversion.
Thanks to the traffic I get on my blog, I’m able to do both of these (exposure + sales) for a majority of my brand partnerships.
So how do I get traffic? Great question!
By SEO, I mean more than just the Yoast (or RankMath) plugin.
It’s a long process that most fashion and beauty bloggers are not interested in, don’t know about, or don’t have the patience for.
This is good news for those are can follow through and exercise patience because it means less competition and an easier time ranking.
For context, I blogged full-time for four years (or so) without seeing real traffic or making any money.🤷🏾♀️
Why? Because I did not understand SEO.
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Honestly, most (fashion) bloggers that understand SEO and get huge traffic to their blogs are not going to dish out their secret to anyone. And that’s why most people either stay hush-hush (to reduce competition) or charge a hefty consultation fee.
I’ve found great success using RankIQ keyword library to eliminate most of the time-sucking process of performing keyword research (an important step in SEO).
When brands see your conversion rate from your LTK/Amazon/ShopStyle affiliate links many will fork out your full asking rate for a collaboration.
That’s honestly how I’ve been able to work with brands consistently even with a sh***y engagement rate on Instagram.
TL:DR; While you wait to secure your first paid/unpaid brand partnership, focus on SEO and be patient.
Use a keyword research tool like RankIQ to shortcut the time to rank and get traffic to your blog. With traffic comes exposure, ad revenue, affiliate commission, and eventually brand deals.
Want more? Book a session with me to discuss strategy, brainstorm ideas, and supercharge your way to success.
In conclusion, these are eight easy ways that you can find brand PR contacts as a fashion blogger and content creator.
Some methods may take more time than others, but it’s important to be creative and resourceful.
By using the tools at your disposal, you’ll be on your way to building relationships with brands and securing paid partnerships with the right people.
Remember to be persistent and always follow up with your pitch after you’ve submitted it. I hope these tips were helpful and I wish you the best of luck in your blogging journey!
Do you have any other tips? Share them in the comments below!
Ready to launch your fashion blog? Here’s how to Start A Fashion Blog In Under 30 Minutes.
xo ~ Louisa
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